A single cow can eliminate 65 000 litres of dung every year. It shows just how important pooping is in the life of a cow. Dung, poop, manure, droppings, crap, turd… Despite this colourful vocabulary, animal faeces is a rather icky, not a popular topic of conversation. So whenever possible, we will use a perfumed code name: the Rose. In the animal world, the rose is not just a ﬂ oral tribute to yesterday´s lunch. It can attract food, and even tells you who’s in town. But humans too have a good nose for using this precious substance. And humans have discovered a multitude of functions for our ﬂ oral friends. Fertilizers, building materials, soap, beauty products, coffee…, there seems to be no limit to their use. So join us on this trip to discover their bouquet.